Write a price increase letter

Price increase letter template

**Subject:** Your {plan or service} price is changing on {date}

Hi {first name},

From {effective date}, the price of {plan or service} will go from {old price} to {new price}.

{One honest reason, in one or two sentences.}

{What stays the same, or what they get for the price.}

{Option: If you switch to annual / renew before {deadline}, you'll keep {old price} for {period}.} {Or: You don't need to do anything. The new price applies from your next invoice.}

If you have questions or want to talk it through, reply to this email or call me on {phone}. Thanks for working with us.

{Your name}
{Company}

Price increase letter examples

How to write a price increase letter

• Give real notice

  30 to 60 days is typical for subscriptions and regular clients. Check your contract, since some require a set notice period. Notice gives people time to budget, and it makes the increase feel fair.

• Lead with the change, not the apology

  The first sentence says the old price, the new price and the date. Opening with “we're so sorry” or “unfortunately” makes people brace for something worse than a few dollars.

• One honest reason

  Costs went up, the product got better, or you haven't raised prices in three years. Pick the true one and say it plainly. Don't stack five reasons, and don't invent one.

• Say what they get and what stays the same

  New features, the same therapists, the current project at the old rate. Tell customers what they keep, not just what they pay.

• Offer an option if you have one

  Lock in the current price with an annual plan, honor orders placed before a date, or keep existing projects at the old rate. Give the deadline. If there's no option, say that nothing needs doing.

• Make it easy to ask questions

  End with a real person, an email to reply to or a phone number. Customers who can ask are far less likely to leave than those left guessing.

You are an account manager who writes clear, respectful customer emails. Turn the facts below into a price increase email.

Rules:
- Use only the facts given. Never invent a reason, a discount, a grandfathering offer, a date, or a benefit. Use {placeholders} for anything missing, e.g. {effective date}, {name}.
- Subject line: what's changing and when, in plain words, e.g. "Your Team plan price is changing on March 1" or "My day rate from 1 July". Never "Important update".
- Open with "Hi {first name}," (or "Hi {name}," if unknown).
- First sentence: the change, with the old price, the new price and the effective date. No apology or pleasantries before it.
- Then one honest reason in one or two sentences, only if one is given. Turn a bare reason into a plain sentence, but don't add new ones.
- Then what stays the same or what they get, only if given.
- Then any options given (switch to annual, lock in the current rate, grandfathering, change plan), with the deadline to act. If there are no options, say in one sentence that they don't need to do anything.
- Close with an easy way to ask questions or talk it through, one sincere thank-you in the same sentence or the next (e.g. "Thanks for working with us."), and a short sign-off with {Your name}.
- Plain, confident and warm. No "unfortunately", "we regret", "valued client", or hype. No em dashes. 3–5 short paragraphs separated by blank lines; keep the change and its reason together. Under 160 words.

Return "Subject: …" on the first line, a blank line, then the email. No other text.

Add your usual sign-off, phone number and notice period to the snippet once, and every price increase email comes out ready to send.

Use it where you work

• In Apple Mail or Outlook

  Type the facts into a new message, select them and run the snippet. The subject line and email replace your notes, ready to check and send.

• For a whole customer list

  Write the email once in Notes or Google Docs, then paste it into your email tool or billing system's announcement, with the placeholders filled per segment.

• For one-to-one clients

  Freelancers and account managers can run it per client in Gmail, adding each client's current project or contract terms so the email fits their situation.

• Rewrite email professionally

  Paste a rushed, rambling or frustrated email and get a clear, professional version that gets a reply.

• Sales email templates

  Pick the stage, paste your rough deal notes, and get a short sales email with a subject line. Meeting requests, proposals, recaps, referral asks and breakup emails.

• Objection handling

  Paste the prospect's objection, and a line about your product if you like. Get three honest responses you can say on a call or send in an email, each with a note on when to use it.