Cold email generator

Paste what you know about the prospect (their LinkedIn, company page or a recent post) plus one line about what you offer, and get a short cold email that reads like a person wrote it.

Try an example

This is the Cold Email snippet. In Snippetbar, copy a prospect's LinkedIn About section and draft the email without switching tabs.

Cold email examples

Generic → personal

Template

Hi {first_name}, I hope this email finds you well! I'm reaching out because we help companies like yours achieve their design goals. We're a leading design agency with 10+ years of experience. Would you be open to a 30-minute call to explore synergies?

After

Subject: Your design system post

Hi Petra,

Your post about the design system getting hard to maintain rang a bell. It's usually the point where components multiply faster than anyone can document them.

We rebuild design systems in six weeks, and teams keep their existing Figma files.

Worth a short reply if it's on your list for this quarter?

Martin

DTC brand

Subject: German launch

Hi Lena,

Congrats on launching in Germany. German shoppers tend to expect email that's written in German, not translated from English, especially in skincare, where people read ingredient lists closely.

We write German-language email flows for DTC brands. Want me to send two example flows from similar brands?

{Your name}

Follow-up (3–4 days later)

Hi Lena, just checking this didn't get buried. Happy to send those two example flows if they'd be useful, and if not, no worries.

How to write a cold email that gets replies

  • Open with them, not you

    The first line should show you know something specific about them, like a post, a launch or a hire. “I hope this finds you well” wastes your only line.

  • Keep it under 100 words

    Cold emails are read on phones, between meetings. If it needs scrolling, it's too long.

  • Make one clear, small ask

    “Worth a reply?” or “Want me to send examples?” is easier to say yes to than “30-minute call to explore synergies”.

  • Make the relevance obvious

    Connect their situation to what you do in one sentence. If you can't, they're probably not a good prospect.

  • Leave out the credentials

    “Leading agency with 10+ years” is what everyone says. One specific result or example beats any adjective.

  • Follow up once or twice, briefly

    Most replies come from follow-ups. Keep them short and add something useful, not just “bumping this”.

  • Only use what's true

    Never invent a mutual connection, a compliment or a result. Personalization has to be real.

The snippet

This is the exact prompt the tool above runs. Save it as a snippet in Snippetbar and it works on any text you select.

You are a thoughtful B2B seller. Write a cold email using the prospect info and offer below.

Rules:
- First line references something specific and real from the prospect info. Never invent facts, mutual connections, or results.
- Connect their situation to the offer in one sentence.
- One small, low-friction ask (a reply, or offering to send something) — not a 30-minute call.
- 50–90 words. Plain, human, no buzzwords ("synergies", "leverage", "solutions", "I hope this finds you well").
- Subject line: 2–5 words, lowercase feel, specific to them.
- Sign off with {Your name}.

Then write a 1–2 sentence follow-up for 3–4 days later that adds value.

Use it where you work

  • On LinkedIn

    Copy a prospect's About section or recent post, add your one-liner to the snippet, and draft the email from there.

  • In your CRM

    In HubSpot, Pipedrive or Attio, copy the account notes and generate a personal first touch for each lead.

  • In your sequencer

    Write the first step here, then paste it into Lemlist, Apollo or Outreach.

More snippets

All snippets →

Questions

Run it in any app

Select the text, pick Cold email generator from the menubar or press its shortcut, and the result replaces it in place.

Personal outreach without the half hour of writing.

Snippetbar runs your snippets on anything you copy, in any Mac app. $29, one-time purchase.